Our half term guests have Merlin passes and made good use of them by all accounts. They built a holiday around daily family trips to Alton Towers. Having said that, they also made daily outings to local attractions - walks, tea rooms, browsing local towns. A good time was had by all, according to their feedback. Personally, I think this is the framework for a brilliant family holiday - something for everyone with never a dull moment. I have just come back from my own family holiday and reviewing it in the light of our departing guests' comments, I can see that we fell into a framework for our time too. Funny how that works out!
I will also mention the other bit of feedback we just received as it is something we were pleased to hear. Our holiday cottage guest was pleased to be able to comfortably accommodate her three children in a bedroom by themselves (so that she had a room to herself) in a sweet cottage that is close, but not too close, to Alton Towers ST10 4DB... all within her budget.
Family time, that's what we believe in.