Went to Alton Towers to get literature for the holiday cottage and was reminded about the smart way to book tickets for the theme park. The best deals come via offers and promotions from retailers - Woolworths have/had an offer so look out for similar deals. Next best is to check the website and the most crazy, expensive way is to poll up on the day when you have to pay approx £24 per adult.
Alton Towers theme park is a good family day out. And Splash Landings is a fun way to spend a morning or afternoon.